10/8/2023 0 Comments Like mike shoes![]() ![]() The Swoosh was even more dominant in the lifestyle basketball category, with a 96% share. Nike’s share of the performance basketball market, including the Jordan Brand, was 86% last year, according to market research firm NPD. Nike now has a virtual monopoly in the once-competitive basketball sneaker business. Nike has recruited a new crop of burgeoning NBA talents, including Zion Williamson and Luka Doncic, to promote the Jordan Brand. Nike aggressively signed NBA players throughout the 1990s and 2000s, and stars like Kobe Bryant and James helped build its business in the U.S.
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